In Short, If You're in a Hurry
- From November 19, 2025, Italian mobile operators must implement AGCOM’s new color-coded system for 5G offers.
- Green label: 5G service with no speed limits, compliant with international standards.
- Yellow label: 5G service with speed limits ≥ 20 Mbps, clearly indicated.
- Red label: 5G service with speed < 20 Mbps; the term “5G” cannot be used alone.
- The goal is to ensure transparency, allowing users to quickly compare offers and protect themselves from misleading advertising.
- Lyca Mobile offers, and has always offered, 5G at full speed.
What Changes with the New AGCOM Labels
AGCOM has introduced the label system to clarify the actual quality of 5G offers. Until now, many plans were marketed as 5G even with significant speed limitations, making them practically equivalent to 4G.
With the color-coded labels:
- Users can immediately see if their 5G offer has no limits or is restricted.
- Maximum speeds are clearly indicated for both download and upload.
- Transparency allows reporting any discrepancies between the advertised and actual service.
How to Read AGCOM 5G Labels
- Green label: 5G without speed limits, indicated as “5G – Max speed XX Mbps.”
- Yellow label: 5G with speed limits ≥ 20 Mbps, indicated as “5G – Limited to XX Mbps.”
- Red label: 5G with speed limits < 20 Mbps; the term “5G” can only be used with a limiting note.
Labels must follow specific Pantone color standards for easy recognition. Operators must display them on commercial pages and in advertising materials.
Benefits for Consumers
- Quickly evaluate the real quality of 5G offers.
- Avoid misleading promotions based solely on the “5G” term.
- Compare speeds and limits across different offers.
- Protect themselves by reporting discrepancies to AGCOM.
Greater transparency may also encourage operators to improve lower-speed plans, increasing the competitiveness of the market.
FAQ – Frequently Asked Questions
What are the conditions to use the term 5G according to AGCOM?
The term 5G can only be used for services delivered via infrastructure that meets international standards and without contractual speed limitations.
How do the new 5G labels work?
- Green: 5G with no limits
- Yellow: 5G with speed limits ≥ 20 Mbps
- Red: 5G with speed limits < 20 Mbps
What changes for consumers with AGCOM labels?
Consumers can immediately assess the actual quality of 5G service and report any discrepancies to the authority.